Ok so I am not an SEO professional at all and I don’t claim to be one. However, I do understand the terminology and strategy behind it.
In this post I am going to tell you what I think you should do if you are just starting out as a business owner who needs some online exposure.
1. Do not get into learning how SEO
2. Do paid search
3. Do social media marketing
4. Do social media advertising
5. Do display retargeting
6. Do email marketing
These options listed above are exactly what I would suggest if you have a online business or a branch of your business is online. Let me sort of unpack each point above. Number one, “do not learn how to do SEO”. The reason why you don’t want to learn how to do it is simply, it is always changing! Google is like a teenage girl trying makeup her mind….she can’t! Google is at times indecisive, which makes it very hard to keep up with doing SEO.
One day posting backlinks to blogs is ok and perfectly “white hat” and the next day Matt Cutts gets an email from someone requesting him to let them post on his blog and boom!, we have blog posts labeled as black hat. It sucks that things like this happen, because there are many of us out there that play by the rules and don’t abuse and we consequently get punished. Now if you read the best practices handbook for Google it will say and back-linking done manually is outside of its guidelines and you could be penalized. So I gave up the game, I decided I won’t have this problem on my hands anymore. I decided to find me an SEO Specialist.
I looked hard and long to find the right one, but failed after numerous of times. Each person would tell me oh I have a link scheme that search engines can’t detect, or that they have insider secrets and they couldn’t tell me how they were going to get me to the first page. I was a little trouble until I went to a conference out in San Francisco. I was sitting next to a gentleman by the name of Joseph Stewart and he started sharing with me really awesome methods to rank ethically.
I felt like a kid in a candy store, I wanted this man to do my online marketing for me. So long story short this gentleman is an SEO Expert and I believe they have even given him the name Mr. Phoenix SEO Expert and Mr. Philadelphia SEO Expert something like that because he told me he ranks for both lol. Anyway, I gave him a try for just one year and I know now that I will never go anywhere, but to Joseph. If you can someone to help you out online check out the company he works for at www.panaceamg.com.